Before signing with Domino in 2015, (Sandy) Alex G had already earned cult status over the course of six self-recorded and largely self-released LPs, passed around like secret missives between a growing base of enthusiasts. He’s been hailed as a “once-in-a-generation talent” in his FADER cover story, “an indie rock prodigy” by Rolling Stone, and “a DIY icon” by American Songwriter.
Deservedly so: as the product of extended focus and planning, House of Sugar is Alex’s most meticulous, cohesive album. It’s a statement of artistic purpose, showing off his ear for both persistent earworms and shifting textures, and the out-there sonic adventurism that’s made his previous records so singular.
When you have a moment, I’d love if you could take a listen, and let me know what you think!
Watch the video for “Gretel”, “an amalgamation of Giannascoli’s strengths…melancholy, country-tinged acoustic ballads and his more experimental side” according to Paste, and “one of the very best songs of the year” via Spin: http://smarturl.it/gretelYT
Listen to “Hope”, “beautiful and sad and as perfect a portrait of devastation that could possibly exist” per Vulture: https://smarturl.it/HopeVid
More praise for House of Sugar:
“another brilliant, hypnotic rock record that sits in the center of the uncanny valley.” – GQ
“A collection of exquisite hauntings…Giannascoli’s most cinematic work yet” – Stereogum (Album of the Week)
“the clearest and most inviting articulation of his skewed aesthetic” – Pitchfork (Best New Music)
“as inviting an entry point to his warped, immersive world as he’s ever released” – The Ringer